Click2mail

By Lee Garvey The most cited difference is delivery speed. First Class Mail carries a 1–5 business day delivery window under normal conditions, though actual transit times have become less predictable in recent years as USPS has shifted substantial volume from air to ground transportation and consolidated processing facilities. Priority Mail carries a 1–3 day service expectation — both faster on average and more reliable as a planning timeline. Tracking is the second significant difference. Priority Mail includes USPS electronic tracking as a standard feature, giving both sender and recipient visibility into delivery status and confirmation. Standard First Class letters don’t include individual tracking. For time-sensitive documents where knowing when something arrived matters — business correspondence, legal notices, financial documents — that data point has real value beyond the speed itself. The […]

By Lee Garvey Not every printed marketing piece belongs in a mailbox. Some of the most effective uses of a postcard, brochure, or rack card involve a sales rep handing it to a prospect in person, a restaurant stacking it at the counter, or an e-commerce company slipping it into an outbound package. The question isn’t just whether to print — it’s whether USPS delivery is the right last mile for what you’re trying to do. Print-and-ship and direct mail solve the same upstream problem: getting a professionally printed piece produced at volume without running a print shop. Where they diverge is in how that piece reaches its audience. That single difference drives the cost structure, the targeting capability, and the situations where each option makes sense. From your desk — in […]

By Lee Garvey Someone just signed the biggest financial document of their life, moved into a home they’ll likely stay in for years, and is now standing in rooms that need everything — a pest control company, an HVAC technician, a landscaper, a painter, a local pizza place. The first 90 days after closing are unlike any other window in a consumer’s life: buying intent is high, brand loyalties for most services haven’t formed yet, and the mailbox is one of the few channels that can reach them reliably while they’re still in active sourcing mode. New homeowner mail campaigns target this window using list data compiled from deed transfer records — meaning you can reach a buyer’s mailbox within days of closing. But the timing is only part of the equation. […]